The Content Research Workflow The Experts Use In BuzzSumo

See what you can achieve in 30 days

View in browser Bright Ideas Power Up Your Content With 30 Days Of Research Content research is the best way to set yourself up for success. Without it, you risk spending hours on content that your audience just won't respond to. We've extended our free trial to an incredible 30 days, so you have a whole month to learn what your audience really wants to see. Get A New Free Trial Start researching with the Topic Analyzer Content research can be overwhelming – it's hard to know where to start. However, the Topic Analyzer makes getting started easy. Take a big topic like cryptocurrency. Straight away you're presented with a world cloud of related topics, giving you a comprehensive overview of everything you need to know about the subject. A topic as big and complex as cryptocurrency has plenty of related topics to consider. However, click on any topic in the word cloud and you'll get quick insights into engagement and content over time, so you can tell whether the related topic is on the rise, and worth pursuing, or whether interest is waning. For this litecoin example, although the amount of content published is roughly the same, engagement has been dropping off for the past few months, so maybe another topic would prove more popular. Try Topic Analyzer Confirm findings with the Keyword Tool Once you've discovered promising new ideas in the Topic Analyzer, you can take them over to the Keyword Tool and see if they also have the potential to be a powerful opportunity to perform well in search. Try Keyword Tool Use the Content Analyzer to give shape to your idea Researching ideas is the first step, but, to really succeed, presentation is key. A great idea poorly executed is destined to flop. Plug your newly found ideas into the Content Analyzer and then hop over to the Analysis tab for oven-ready insights, generated by crunching all available data. Use it to inform not only what your content should be, but how it should be. Try Content Analyzer Want more tips to help you make the most of 30 days? We've written a comprehensive guide to helping you get the most out of your free trial. Try all 15 of our suggestions and by the time the month is up you'll forget boring, ineffective marketing forever. Read Now   Pricing     Testimonials     30 Day Free Trial   BuzzSumo - A Brandwatch company Sovereign House, Church Street, Brighton, BN11UJ, United Kingdom Unsubscribe Here