Transform your marketing in 30 days

How you can achieve your media monitoring goals in BuzzSumo

View in browser Bright Ideas You Won't Believe What You Can Achieve In 30 Days Get your 30 day free trial today and get started You can transform your marketing in a month. Don't believe us? Give it a go yourself with a 30 day free trial of BuzzSumo and see how much you can improve your marketing as we reach the competitive holiday period. Get 30 Days Free Now Start by finding new media & publicity opportunities We surveyed 185 BuzzSumo users, and media monitoring was top of the list, when it came to the things they liked most about BuzzSumo. So if you're not monitoring, then you're missing out. Monitoring helps you find quick-win media opportunities, avert brand crises and get ahead of your market. You can start by simply heading to Monitoring and clicking on the 'Plus'. Here you can create an alert for your brand, and everything relating to it. Track your brand name Monitor brand reputation and handle publicity – good or bad. Being the first to know about a negative issue surrounding your brand can help you do some first-rate fire-fighting, and being the first to share some good news can make you very popular indeed! Build relationships with the people that mention or link to you (a thank you can go a long way and result in future links and mentions!) See what your customers like (or don't like) about your brand. Pro Tip: Share a name with something / someone else? Add in positive & negative keywords, limit certain domains or make your alert case sensitive. Track your competitors' brand What is being published about them? Is it positive or negative? How will this affect your brand? Can this present a unique opportunity for you? i.e. if you get notified that your competitor has ceased production of a certain product, but you still offer it, can you focus your marketing efforts to win over their customers? Are there any link relationships between journalists and your competitors that you can intercept? BuzzSumo also helps you prioritize your most important mentions and find your quickest wins. Sorting your mentions by Total Engagement will help you find the content that's making waves in areas most important to your brand. Through this method of prioritization, your competitor's most shared article can become the basis of your next piece of content, your most popular backlink can become your route to position one in Google and your most in-demand product mention can be turned into a link that earns you thousands in referral sales! Get 30 Days Free Now Want more tips to help you make the most of 30 days? We've written a comprehensive guide to helping you get the most out of your free trial. Try all 15 of our suggestions and by the time the month is up you'll forget boring, ineffective marketing forever. Read Now BuzzSumo - A Brandwatch company Sovereign House, Church Street, Brighton, BN11UJ, United Kingdom Unsubscribe Here